Blog post copy, narrative development, and social copy for Microsoft Office ZenCrate small business “Story:”
- Blog post for ZenCrate small business story: read the post.
- Narrative development for ZenCrate video: watch the video.
- Copy for Instagram posts:
Part 1 of 3: @ZenCrate cofounder Jon Azevedo was looking for a way to help his dog, Charger, who suffered from storm anxiety, and one particular road trip gave him an idea: “There was this really bad boom from thunder, and I looked in the rearview mirror and Charger was sitting in the back seat, completely calm. I wondered, why is he calm here, but anywhere else I’ve ever had him, he would be hysterical and full of anxiety? I started thinking about what was happening within the car: the back seat was small, I had the stereo on, and the rubber tires were absorbing vibrations from the road. So, that was when the realization set in that this is a problem that has a solution.”
Part 2 of 3: “Being an engineer, solving a problem is quite honestly the easy part. For Chris and myself, the biggest challenge is not solving a problem, but solving a problem people actually need solved. So, we went out to the pet community and a bunch of testing. We sent ZenCrates all over the United States, and had people of all ages with all different breeds of dogs testing and giving us feedback, to see how well it actually worked. In developing products such as the @ZenCrate, there’s always lots of risk. But with a systematic approach, I feel like there are a lot of ways to mitigate that risk. We’re constantly probing the community, asking people what they would want to see different. Data continues to drive a lot of our decisions, and we are looking toward certain Office products to be able to assist as we grow.”
Part 3 of 3: “Excel played a large part in our development—it was and still will be how we track inventory. Intentionally, we started simple: one size, one color. But once we get caught up with current orders, the data we’re collecting right now will determine what additional shapes, sizes, and colors new customers would like. A year from now, we see ZenCrate expanding globally to Europe, as well as Australia and other international markets. The ultimate ambition for @ZenCrate is to be able to help end pet anxiety across the world.”
- Copy for Twitter posts:
— Microsoft Office (@Office) June 9, 2017
— Microsoft Office (@Office) June 6, 2017