Marketing, Social Media
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Microsoft Office Social “Stories”: ZenCrate

Blog post copy, narrative development, and social copy for Microsoft Office ZenCrate small business “Story:”

  • Blog post for ZenCrate small business story: read the post.
  • Narrative development for ZenCrate video: watch the video.
  • Copy for Instagram posts:

View this post on Instagram

Part 2 of 3: “Being an engineer, solving a problem is quite honestly the easy part. For Chris and myself, the biggest challenge is not solving a problem, but solving a problem people actually need solved. So, we went out to the pet community and a bunch of testing. We sent ZenCrates all over the United States, and had people of all ages with all different breeds of dogs testing and giving us feedback, to see how well it actually worked. In developing products such as the @ZenCrate, there’s always lots of risk. But with a systematic approach, I feel like there are a lot of ways to mitigate that risk. We’re constantly probing the community, asking people what they would want to see different. Data continues to drive a lot of our decisions, and we are looking toward certain Office products to be able to assist as we grow.”

A post shared by Office (@office) on

  • Copy for Twitter posts:

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