Marketing, Social Media
Leave a Comment

Microsoft Office “Stories:” Molly Moon’s Ice Cream

I was a creative lead on an Office 365 marketing campaign that highlighted small business stories.

Work for this project included:

  • Finding businesses to feature that align with Microsoft priorities.
  • Developing interview questions that worked to tell each business’s unique story.
  • Crafting a video narrative from raw interview audio.
  • Working with art director to edit final video.
  • Writing and managing freelance resources to create additional blog posts that support main story.
  • Writing social media copy for Instagram, Facebook, Twitter, and LinkedIn to support video and blog posts.

Watch the video
See Instagram copy
See supporting infographic 


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s