Marketing, Social Media
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Microsoft Office “Stories:” Molly Moon’s Ice Cream

I was a creative lead on an Office 365 marketing campaign that highlighted small business stories.

Work for this project included:

  • Finding businesses to feature that align with Microsoft priorities.
  • Developing interview questions that worked to tell each business’s unique story.
  • Crafting a video narrative from raw interview audio.
  • Working with art director to edit final video.
  • Writing and managing freelance resources to create additional blog posts that support main story.
  • Writing social media copy for Instagram, Facebook, Twitter, and LinkedIn to support video and blog posts.

Watch the video
See Instagram copy

 

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