I was a creative lead on an Office 365 marketing campaign that highlighted small business stories.
Work for this project included:
- Finding businesses to feature that align with Microsoft priorities.
- Developing interview questions that worked to tell each business’s unique story.
- Crafting a video narrative from raw interview audio.
- Working with art director to edit final video.
- Writing and managing freelance resources to create additional blog posts that support main story.
- Writing social media copy for Instagram, Facebook, Twitter, and LinkedIn to support video and blog posts.