Author: Mackenzie

Email Copy for Rover.com

Audience: Dog owners who have used Rover.com in the past, introducing them to Rover Now: Rover’s new on-demand dog walking service. Subject line: Rover Now walks save your busy day   Audience: Dog owners who regularly use Rover.com services. Subject line: Free dog walks for your friends and family Audience:  Dog owners who have a Rover.com profile who recently moved to an area where Rover Now on-demand dog walking is available. (Rover Now was not available where they lived previously.) Subject line: Housewarming gift from Rover: FREE dog walks!

Allrecipes.com Holiday Editorial Content

I did food photography for selected recipes (all images below and photos credited in blog posts) and wrote original blog posts for Thanksgiving and Christmas content on Allrecipes.com’s blog, The Dish: How to Host a Festive Holiday Pie Party 25 Best Christmas Appetizers: The Ultimate Round-Up Easy Homemade Food Gifts Kids Can Make and Share 10 Make-Ahead Christmas Breakfast Ideas for a Relaxing Holiday

Microsoft Office “Stories:” Molly Moon’s Ice Cream

I was a creative lead on an Office 365 marketing campaign that highlighted small business stories. Work for this project included: Finding businesses to feature that align with Microsoft priorities. Developing interview questions that worked to tell each business’s unique story. Crafting a video narrative from raw interview audio. Working with art director to edit final video. Writing and managing freelance resources to create additional blog posts that support main story. Writing social media copy for Instagram, Facebook, Twitter, and LinkedIn to support video and blog posts. Watch the video See Instagram copy See supporting infographic