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Email Copy for

Audience: Dog owners who have used in the past, introducing them to Rover Now: Rover’s new on-demand dog walking service.
Subject line: Rover Now walks save your busy day

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Audience: Dog owners who regularly use services.
Subject line: Free dog walks for your friends and family

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Audience:  Dog owners who have a profile who recently moved to an area where Rover Now on-demand dog walking is available. (Rover Now was not available where they lived previously.)
Subject line: Housewarming gift from Rover: FREE dog walks!

screen shot 2019-01-15 at 8.22.13 pm Holiday Editorial Content

I did food photography for selected recipes (all images below and photos credited in blog posts) and wrote original blog posts for Thanksgiving and Christmas content on’s blog, The Dish:

How to Host a Festive Holiday Pie Party


25 Best Christmas Appetizers: The Ultimate Round-Up


Easy Homemade Food Gifts Kids Can Make and Share


10 Make-Ahead Christmas Breakfast Ideas for a Relaxing Holiday


Microsoft Office “Stories:” Molly Moon’s Ice Cream

I was a creative lead on an Office 365 marketing campaign that highlighted small business stories.

Work for this project included:

  • Finding businesses to feature that align with Microsoft priorities.
  • Developing interview questions that worked to tell each business’s unique story.
  • Crafting a video narrative from raw interview audio.
  • Working with art director to edit final video.
  • Writing and managing freelance resources to create additional blog posts that support main story.
  • Writing social media copy for Instagram, Facebook, Twitter, and LinkedIn to support video and blog posts.

Watch the video
See Instagram copy
See supporting infographic