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Microsoft Office “Stories:” Molly Moon’s Ice Cream

I was a creative lead on an Office 365 marketing campaign that highlighted small business stories.

Work for this project included:

  • Finding businesses to feature that align with Microsoft priorities.
  • Developing interview questions that worked to tell each business’s unique story.
  • Crafting a video narrative from raw interview audio.
  • Working with art director to edit final video.
  • Writing and managing freelance resources to create additional blog posts that support main story.
  • Writing social media copy for Instagram, Facebook, Twitter, and LinkedIn to support video and blog posts.

Watch the video
See Instagram copy

 

Microsoft Office “Stories:” Oiselle

I was a creative lead on an Office 365 marketing campaign that highlighted small business stories. Watch the video.

Work for this project included:

  • Finding businesses to feature that align with Microsoft priorities.
  • Developing interview questions that worked to tell each business’s unique story.
  • Crafting a video narrative from raw interview audio.
  • Working with art director to edit final video.
  • Writing and managing freelance resources to create additional blog posts that support main story.
  • Writing social media copy for Instagram, Facebook, Twitter, and LinkedIn to support video and blog posts.

Oiselle

Watch the video.

 

 

 

Microsoft Connecting with “Local Spaces”

Hi there!

I am currently working on a project for Microsoft called Local Spaces. Their goal is to develop technology that makes the not-so-fun elements of small business owners’ work easier, allowing them more time for the work they find more meaningful. And to that end, I’m looking to speak with businesses owners to learn more about their stories: how they got started, what their goals are, roadblocks they’ve successfully navigated around, as well as pain points they are currently experiencing.

The types of businesses I’m looking for:

  • Located in or around Seattle (Bellevue, Kirkland, Redmond, etc.)
  • 2-50 employees (these numbers are somewhat flexible)
  • Businesses in the following fields:
    • Construction (i.e. general contractors/home remodeling company)
    • Subcontractors (e.g. drywall, electricians, flooring, HVAC, painters, plumbers)
    • Field service and repair (e.g. appliance repair technician, handyman, gas line repair, MRI calibration technician, etc.)
    • Hospitality (e.g. bar, event space, hotel, nightclub, spa)
    • Warehouse (any business with a workers interacting with each other in a warehouse)

The process: I would visit your business to do a casual interview and take pictures of you and your space, which should take no more than an hour and a half.

What you get: In exchange for your time, we will provide you with all the images I take during my visit so you come out of this experience with some great photos for promoting your business. (Here is a selection of images from this project so far.) As a longer-term benefit, this content will also be published externally in the future*, so there will be exposure for your business at that point.

Contact me: You can email me at v-maschi@microsoft.com with the subject line, “Local Spaces.” Please include the following information in your email:

  1. Name of business and brief description:
  2. URL to website:
  3. Number of years have you been in business:
  4. Number of employees:

Thanks so much, and I look forward to hearing from you!
—Mackenzie

*NOTE: This content will likely be published in blog format on the Microsoft website, though these details are still being worked out. And at whatever point Microsoft does share this information externally, either myself or someone else from the team will reach out for your approval of that content before it goes live.

 

Microsoft Office Social “Stories”: ZenCrate

Blog post copy, narrative development, and social copy for Microsoft Office ZenCrate small business “Story:”

  • Blog post for ZenCrate small business story: read the post.
  • Narrative development for ZenCrate video: watch the video.
  • Copy for Instagram posts:

View this post on Instagram

Part 2 of 3: “Being an engineer, solving a problem is quite honestly the easy part. For Chris and myself, the biggest challenge is not solving a problem, but solving a problem people actually need solved. So, we went out to the pet community and a bunch of testing. We sent ZenCrates all over the United States, and had people of all ages with all different breeds of dogs testing and giving us feedback, to see how well it actually worked. In developing products such as the @ZenCrate, there’s always lots of risk. But with a systematic approach, I feel like there are a lot of ways to mitigate that risk. We’re constantly probing the community, asking people what they would want to see different. Data continues to drive a lot of our decisions, and we are looking toward certain Office products to be able to assist as we grow.”

A post shared by Office (@office) on

  • Copy for Twitter posts: