Latest Posts

Email Copy for Rover.com

Audience: Dog owners who have used Rover.com in the past, introducing them to Rover Now: Rover’s new on-demand dog walking service.
Subject line: Rover Now walks save your busy day

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Audience: Dog owners who regularly use Rover.com services.
Subject line: Free dog walks for your friends and family

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Audience:  Dog owners who have a Rover.com profile who recently moved to an area where Rover Now on-demand dog walking is available. (Rover Now was not available where they lived previously.)
Subject line: Housewarming gift from Rover: FREE dog walks!

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Allrecipes.com Holiday Editorial Content

I did food photography for selected recipes (all images below and photos credited in blog posts) and wrote original blog posts for Thanksgiving and Christmas content on Allrecipes.com’s blog, The Dish:

How to Host a Festive Holiday Pie Party

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25 Best Christmas Appetizers: The Ultimate Round-Up

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Easy Homemade Food Gifts Kids Can Make and Share

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10 Make-Ahead Christmas Breakfast Ideas for a Relaxing Holiday

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Microsoft Office “Stories:” Molly Moon’s Ice Cream

I was a creative lead on an Office 365 marketing campaign that highlighted small business stories.

Work for this project included:

  • Finding businesses to feature that align with Microsoft priorities.
  • Developing interview questions that worked to tell each business’s unique story.
  • Crafting a video narrative from raw interview audio.
  • Working with art director to edit final video.
  • Writing and managing freelance resources to create additional blog posts that support main story.
  • Writing social media copy for Instagram, Facebook, Twitter, and LinkedIn to support video and blog posts.

Watch the video
See Instagram copy
See supporting infographic