Audience: Dog owners who have used Rover.com in the past, introducing them to Rover Now: Rover’s new on-demand dog walking service. Subject line: Rover Now walks save your busy day Audience: Dog owners who regularly use Rover.com services. Subject line: Free dog walks for your friends and family Audience: Dog owners who have a Rover.com profile who recently moved to an area where Rover Now on-demand dog walking is available. (Rover Now was not available where they lived previously.) Subject line: Housewarming gift from Rover: FREE dog walks!
I created the concept/wrote copy for this Facebook video ad to get people to sign up as dog walkers on Rover.com.
I wrote copy for this infographic for Rover.com geared towards getting attention in social media channels.
I was a creative lead on an Office 365 marketing campaign that highlighted small business stories. Work for this project included: Finding businesses to feature that align with Microsoft priorities. Developing interview questions that worked to tell each business’s unique story. Crafting a video narrative from raw interview audio. Working with art director to edit final video. Writing and managing freelance resources to create additional blog posts that support main story. Writing social media copy for Instagram, Facebook, Twitter, and LinkedIn to support video and blog posts. Watch the video See Instagram copy See supporting infographic
I attended the 2017 Forbes Under 30 Summit in Boston and worked with a photographer to execute social media posts while at the events to promote Microsoft speakers/leadership. Instagram slideshow posts: SPARK award Lori Wright panel
Marketing writing for Microsoft Office small business “Stories” campaign.