I attended the 2017 Forbes Under 30 Summit in Boston and worked with a photographer to execute social media posts while at the events to promote Microsoft speakers/leadership. Instagram slideshow posts: SPARK award Lori Wright panel
I was a creative lead on an Office 365 marketing campaign that highlighted small business stories. Watch the video. Work for this project included: Finding businesses to feature that align with Microsoft priorities. Developing interview questions that worked to tell each business’s unique story. Crafting a video narrative from raw interview audio. Working with art director to edit final video. Writing and managing freelance resources to create additional blog posts that support main story. Writing social media copy for Instagram, Facebook, Twitter, and LinkedIn to support video and blog posts. Watch the video.