Microsoft Office via POSSIBLE | creative strategy & writing for "Stories" campaign, Molly Moon's Ice Cream
I was a creative lead on an Office 365 marketing campaign that highlighted small business stories.
Work for this project included:
Finding businesses to feature that align with Microsoft priorities.
Developing interview questions that worked to tell each business’s unique story.
Crafting a video narrative from raw interview audio.
Working with art director to edit final video.
Writing and managing freelance resources to create additional blog posts that support main story.
Writing social media copy for Instagram, Facebook, Twitter, and LinkedIn to support video and blog posts.
