Microsoft Office via POSSIBLE | creative strategy and writing for "Stories" campaign, Oiselle

I was a creative lead on an Office 365 marketing campaign that highlighted small business stories. Watch the video.

Work for this project included:

• Finding businesses to feature that align with Microsoft priorities.

• Developing interview questions that worked to tell each business’s unique story.

• Crafting a video narrative from raw interview audio.

• Working with art director to edit final video.

• Writing and managing freelance resources to create additional blog posts that support main story.

• Writing social media copy for Instagram, Facebook, Twitter, and LinkedIn to support video and blog posts.